A free app that gives Brisbane coffee drinkers 9% off automatically at every café on it. They tap their card, the discount is already on. No vouchers, no codes, nothing for your staff to do.
How it works
A customer adds our card to Apple or Google Wallet. No subscription, no fee — we make our money on the spread, not on them.
Your café appears on the map with your discount showing. Run a Happy Hour and everyone nearby gets a notification.
Same terminal, same tap, same receipt. Your barista never checks an app, scans a code, or applies a discount by hand.
The numbers
You give up 12%. The customer sees 9% of it, we keep the 3% in between, and that spread is our entire business. No joining fee, no monthly fee, and nothing charged on a cup a member doesn’t buy. At a typical $1.20 cost of goods you hold about $3.64 of gross profit on that cup instead of $4.30.
What the 12% applies to
That’s the honest technical limit. The card sees a transaction total, not a menu. So rather than pretend otherwise, we cap it: the discount applies to the whole transaction, up to $20.
Which is deliberate. $20 is not a table of lunches. It is a coffee and a pastry, or a run of coffees for the office — the small add-on sale you’d like more of anyway. Drag it and see.
Three coffees, or a coffee, a pastry and a juice.
$2.40 on a single transaction.
In context
Every loyalty scheme costs margin. The only questions are how much, and what you get back.
| What you might run today | Effective cost |
|---|---|
| Buy 6, get the 7th free | 14.3% |
| Buy 9, get the 10th free | 10.0% |
| the regular | 12.0% |
| Meta or Google ads | Paid whether they buy or not |
A stamp card doesn’t create loyalty. It discounts loyalty you already have — 10 to 14% handed to the people who were coming anyway, acquiring nobody, and telling you nothing about who they are. This costs about the same, reaches more of your customers more reliably, and comes with the acquisition, the data, and the tools on the next page.
Optional
Most cafés have a window — often somewhere between 2 and 4 — where the rent, the machine and the staff are already paid for and almost nothing is selling. Switch on a deeper discount for exactly that window, on exactly the days you choose, and every member nearby gets a notification.
At 50% off, a $5.50 coffee still leaves roughly $1.55 over your cost of goods — on a cup that wasn’t going to be made. You set the rate, you set the days, one tap turns it off when you’re unexpectedly full.
Where this goes next
The 9% is flat and network-wide. It is the floor, not the offer. On top of it, we’re building a layer that belongs to you and carries your name, not ours.
Every seventh cup free. A pastry at ten visits. A free upsize after five. You choose it from the dashboard, it costs you nothing to run, and it accrues automatically off the card — no stamps to print, nothing to lose in a wallet, and nobody over-stamping for a mate.
A member’s most-visited café sits at the top of their map, with their own count beside it — 47 cups this year. You get the other side of that: exactly who those people are, and how often they come.
A stamp card is a mute object. Your dashboard knows when someone who came four mornings a week hasn’t been in for three. One tap sends that person — and only that person — we’ve missed you, next one’s on us. The same works in reverse: a first-time visitor gets an automatic reason to come back inside seven days.
One piece of arithmetic we’d rather you heard from us. A free coffee on top of the 12% is a genuinely expensive program. A pastry, an upsize or an extra shot costs you far less than the customer thinks it’s worth, which is the whole trick of a good reward. We’ll steer you there, and we’ll show you the numbers before you switch anything on.
What you’re agreeing to
What we’re asking today
the regular hasn’t launched. We’re talking to Brisbane café owners first, because the rate, the cap, the Happy Hour window and the shape of the rewards should be set by the people paying for them — not decided in a spreadsheet and handed over.
Eight questions. “This doesn’t work for us, and here’s why” is the most useful answer we can get.
Take the survey →